BA (Hons) Business and Marketing

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Course Description

Overview

Marketing is creative, strategic and hugely dynamic, spanning a whole range of jobs in advertising, social media, consumer insights, communications, market research, public relations, sales, brand management, product innovation, retail services and the creative industries. A business degree is a powerful, career-launching qualification, and if you’re interested in a career in business, combining
two subjects will give you sought-after skills, exciting experiences and a whole world of future career
opportunities. We’ve designed our course to get your career off to an incredible start. You’ll be able
to study product innovation, consumer buyer behaviour, and marketing planning as well as key modules on managing media and communications and market and social research.

Description

The Qualifications have developed the learner’s ability to:
• Provides a basic understanding of relevant integrated marketing communications, social influence and messaging theories.
• Over the main areas of advertising, digital marketing tools, content and direct marketing and PR.
• Develop a basic understanding of the key concepts and theories that underpin the marketing profession.

Course Information

Course code: MAR6184
Course type: Advanced
Course fee: £23,000 per year
Course duration: 3 years
Course delivery: Campus and work placement
Location: Hertfordshire, United Kingdom

Entry Requirement

The qualification can be offered to Learners from age 18. The Learners need to ensure that they have
sufficient capability at the right level to undertake the learning and assessment.

English language requirements
The Qualifications have been designed to be accessible without artificial barriers that restrict access and progression:
• IELTS minimum 5.0- 6.5 overall with no fail.
• Minimum 3A Levels or equivalent qualification.
• Pass 5 GCSE subjects

We consider applicants:
• Who have demonstrated some ability and possess Qualifications at Level 3, for example ‘A’ Levels or vocational awards.
• Who have spent some time in an organisational role and wish to develop their careers further.
• With professional experience looking to change careers through work-based learning.

Course Contents

• Introduction to Marketing Communications
The module will introduce students to various traditional and digital marketing communications tools and channels. The module provides a basic understanding of relevant integrated marketing communications, social influence and messaging theories. This module will cover the main areas of advertising, digital marketing tools, content and direct marketing and PR. Students will be introduced to differences between paid, earned and owned media.

• Principles of Marketing (CIM)
This module enables students to develop a basic understanding of the key concepts and theories that underpin the marketing profession. Students will study key components of the marketing environment and factors that influence consumer behaviour; the history of marketing and ethical considerations. Topics covered will include segmentation, marketing research, the marketing mix and competitive positioning.

• Project Planning and Control
Project management is essential in all business development and this module gives students hands-on experience of managing the project process. The module content and assessment strategy allow students to study project planning and control in the context of their chosen discipline and from a general project management perspective, thus developing skills and knowledge transferable to other business and management fields and practice.

• Marketing for the Small Enterprise
This module explores the issues of marketing and marketing research in the context of dynamic and complex small business environments. It will, therefore, introduce and examine a wide range of issues including opportunity recognition and marketing research, new product development (NPD), pricing, promotion, networking and word of mouth, relationship and services marketing, sales and selling, and distribution.

• Exploring Business Ethics
This module aims to examine and reflect on the ethical behaviour of organisations and employees. To apply ethical theories to real and current organisational cases and activities and reflect on what responsibilities organisations have to society. It discusses guidelines, laws and external pressures and the impact these have on the ethical behaviour of organisations. The behaviour of employees and the individual choices that may when faced ethical dilemmas is also analysed.

• Cross-cultural Management
The module aims to provide students an introduction to a contemporary, applied and critical
approach to the study of cross-cultural management in an organisational context. It is particularly relevant to students of International Business and Human Resources, but should also be of interest to any student wishing to pursue a career in international business or involved in working within multi-cultural environments.

Work-based learning Opportunities:

Below are examples of potential career opportunities you could explore:
• Trainee Marketing Manager
• Trainee Production Manager
• Trainee Brand Manager
• Trainee Market Research Analyst
• Trainee Promotion Manager

Progression

Learners completing this course can progress to:
• Level 7 Master in Business and Marketing

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