BA (Hons) Business and Tourism

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Course Description

Overview

The course looks in depth at a range of core business areas, including accounting, marketing, operations and human resources. At the same time, you’ll gain a specialism in tourism, in which you’ll explore career planning in the tourism industry, passenger tourism transport, visitor attraction
management, strategic tourism planning and responsible tourism. There’s also the chance to travel
and experience different cultures and study tourism’s impact on domestic and international destinations.

Description

The Qualifications have developed the learner’s ability to:
• Examines the environment within which organisations operate and the role of marketing within the organisation so that students can understand the context within which marketing personnel work and the different activities which are carried out under the umbrella term of ‘marketing’.
• Understanding of marketing are considered – segmentation; targeting and positioning; the product life cycle; the 4Ps; buyer behaviour.
• Understand the economic context of modern business by introducing and developing an appreciation of the utility of economic approaches in studying the business environment.
• Understand the economic issues involved and the public policy which can be derived.

Course Information

Course code: TOU6194
Course type: Advanced
Course fee: £23,000 per year
Course duration: 3 years
Course delivery: Campus and work placement
Location: Hertfordshire, United Kingdom

Entry Requirement
The qualification can be offered to Learners from age 18. The Learners need to ensure that they have
sufficient capability at the right level to undertake the learning and assessment.

English language requirements
The Qualifications have been designed to be accessible without artificial barriers that restrict access
and progression:
• IELTS minimum 5.0- 6.5 overall with no fail.
• Minimum 3A Levels or equivalent qualification.
• Pass 5 GCSE subjects

We consider applicants:
• Who have demonstrated some ability and possess Qualifications at Level 3, for example,‘A’ Levels or vocational awards.
• Who have spent some time in an organisational role and wish to develop their careers further.
• With professional experience looking to change careers through work-based learning.

Course Contents

• Principles of Marketing
This initial marketing module, which assumes no prior knowledge of marketing, aims to introduce students to some of the key ideas of marketing and is suitable for both marketing and non-marketing students. It examines the environment within which organisations operate and the role of marketing within the organisation so that students can understand the context within which marketing personnel work and the different activities which are carried out under the umbrella term of ‘marketing’.

• Economics for Business
This module aims to enable students to understand the economic context of modern business by introducing and developing an appreciation of the utility of economic approaches in studying the business environment. The basic tools and approaches which economists use; demand and supply and industry analysis, among others; will be introduced and applied to help understand the economic issues involved and the public policy which can be derived.

• Quantitative Methods for Business (UJH)
This module introduces the student to a number of essential mathematical and statistical techniques that are extensively used in business and management. Particular attention will be paid to the circumstances in which the methods considered should be employed.

• Accounting for Managers
The module provides an introduction to accounting from the manager’s viewpoint. Areas covered include the collection and reporting of accounting information to both internal and external users, as well as the use and interpretation of publicity available accounting information. The role of accounting in supporting the management functions of planning, control and decision-making is also covered.

• The Tourism Industry Framework
This module will explain the nature and significance of the travel and tourism industry by providing an overview of the various elements within which it operates. Through discussing the historical perspective of the growth of the industry, the context of the present-day industry structure will be reviewed. Definitions and industry terminology are explained, alongside industry framework models hat contextualise the study of tourism.

• Global Tourism Geography
Global Tourism Geography underpins our understanding of Tourism as an industry, and explores tourism demand, supply and resources of destinations worldwide, using a variety of theoretical concepts. It includes spatial analysis of the supply of tourism resources (attractions, accessibility, facilities and infrastructure) and demand-side issues such as travel trends and tourist flows. Students will gain a geographical perspective by comparing factors influencing the nature and spatial distribution of tourism resources globally and an understanding of how the development of tourism impacts various environments.

Work-based learning Opportunities:

Below are examples of potential career opportunities you could explore:
• Trainee Marketing Manager
• Trainee Operation Manager
• Trainee Hotel Manager
• Trainee Tourism Manager
• Trainee Tourism Information Centre Manager

Progression

Learners completing this course can progress to:
• Level 7 Master in Business and Tourism

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