BA (Hons) Event Management

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Course Description

Overview

Event management is a fascinating career that can see you working on inspiring projects all over the world. It offers a balance of theoretical and practical learning that explores the latest trends and practices in the events management, tourism and hospitality business. It’s also ranked inside the top 10 of the Guardian University League Table 2019 for tourism, hospitality and event management. Our course draws on the latest theories and global case studies to explore why some events succeed and others fail. You’ll learn about event marketing, risk and security and hospitality operations.

Description

The Qualifications have developed the learner’s ability to:
• Get valuable hands-on experience working with businesses in the event industry on live projects.
• Offers a balance of theoretical and practical learning that explores the latest trends and practices in the events management, tourism and hospitality business.
• Learn about event marketing, risk and security and hospitality operations.
• Explore the knowledge, understanding and skills required of a hospitality operations manager.

Course Information

Course code: EVT6234
Course type: Advanced
Course fee: £23,000 per year
Course duration: 3 years
Course delivery: Campus and work placement
Location: Hertfordshire, United Kingdom

Entry Requirement

The qualification can be offered to Learners from age 18. The Learners need to ensure that they have
sufficient capability at the right level to undertake the learning and assessment.

English language requirements
The Qualifications have been designed to be accessible without artificial barriers that restrict access and progression:
• IELTS minimum 5.0- 6.5 overall with no fail.
• Minimum 3A Levels or equivalent qualification.
• Pass 5 GCSE subjects

We consider applicants:
• Who have demonstrated some ability and possess Qualifications at Level 3, for example, ‘A’ Levels or vocational awards.
• Who have spent some time in an organisational role and wish to develop their careers further.
• With professional experience looking to change careers through work-based learning.

Course Contents

• Hospitality Operations Management
This module aims to explore the knowledge, understanding and skills required of a hospitality operations manager. It provides an overview of hospitality operation management and examines hospitality operations in different divisions of an organisation e.g. front office, back office, food and beverages, security, finance and marketing. Current trends and issues in the global hospitality industry will be addressed to place the knowledge and skills delivered into context.

• Principles of Tourism & Event Marketing
Principles of Tourism and Event Marketing introduces students to the marketing management issues associated with these service sectors. No prior marketing knowledge is assumed, although some students may have studied product marketing. We will consider a range of marketing methods taking account of the service characteristics of intangibility, inseparability, perishability, variability and lack of ownership, unique to both industries.

• Data Analysis for Tourism & Event Management
The module provides an introduction to some basic quantitative techniques used in the tourism and event management sector. This module is intended to develop analytical skills necessary to understand and interpret data that is used in the travel, tourism and event management industry. Case examples will be used so as illustrate to students the value and relevance of quantitative information; drawing from a range of tourism and event management related sectors, e.g. airlines, hotels and tour operators, tourism boards and attractions nationally and internationally.

• The Global Event Industry
The global Events Industry takes planned event examples from around the world to demonstrate similarities and differences, in management styles, sectors and cultures. Students learn about planning a range of events; and how different management functions work together to create successful event experiences.

• Study & Research Skills for the Event Industry
The aims of this module are to enable students to develop their understanding of key topics relevant to research in the event industry and to enhance their academic and study skills in order to facilitate the transition to higher. The module is composed of several themes which will include communication, thinking, and methods of enquiry, IT-literacy and the nature of knowledge.

• Media Design for Event Management
It is important that professionals in Events Management are able to use contemporary media processes and make things such as posters, leaflets, web pages, short videos and sound recordings. This ensures that they can communicate effectively to their peers, colleagues and clients in presentations and in the development of ideas. It also means that when necessary they can work with and brief professional designers and other creative workers in an appropriate way.

Work-based learning Opportunities:

Below are examples of potential career opportunities you could explore:
• Trainee Event Manager
• Trainee Conference Centre Manager
• Trainee Hotel Manager
• Trainee Public House Manager
• Trainee Restaurant Manager

Progression

Learners completing this course can progress to:
• Level 7 Master in Event Management

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