MSc Management with Marketing

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Course Description

Overview

This MSc Management with Marketing course helps you to develop your leadership and management skills, examining how aspiring marketing leaders can become effective managers and leaders in the modern world of work. With a focus on leadership in marketing, you will gain a deep understanding of international marketing, marketing management, and global integrated marketing communications. You will also develop a comprehensive understanding of core business disciplines, enabling you to put theory and contemporary thinking into practice. You will learn how managers are agents of change, innovators and social and business entrepreneurs, and how they are critical, challenging, independent and creative thinkers. You will be introduced to topics such as effective decision making and operations management as well as entrepreneurship and the process of starting a new business.

Description

The Qualifications have developed the learner’s ability to:
• Become a specialist with knowledge of a broad-based understanding of key business disciplines.
• Understanding of the fundamentals of entrepreneurship.
• Understand global integrated marketing communications.
• Will be able to demonstrate strategic management.

Course Information

Course code: MWM6056
Course type: Standard
Course fee: £12,300
Course duration: 2 Years
Course delivery: Online and work placement

Entry Requirement

The qualification can be offered to Learners from age 18. The learners need to ensure that they have sufficient capability at the right level to undertake the learning and assessment.

English language requirements
The qualifications have been designed to be accessible without artificial barriers that restrict access and progression:
• IELTS minimum 5.0- 6.5 overall with no fail.
• Minimum 3A Levels or equivalent qualification.
• Pass 5 GCSE subjects

We consider applicants:
• Who have demonstrated some ability and possess qualifications at Level 3, for example, ‘A’ Levels or vocational awards.
• Who have spent some time in an organisational role and wish to develop their careers further.
• With professional experience looking to change careers through work-based learning.

Module Structure

• DEVELOPING THE SKILLS FOR BUSINESS LEADERSHIP
Successful professionals have different approaches to their work, sharing a range of diverse personality traits, attributes and beliefs. These underpin skills proficiency but cannot in themselves be described as skills. However often they are central determinants of an individual manager’s effectiveness and are developed consciously over time. This module encourages you to develop a strong sense of self-awareness of your own strengths and weaknesses as a manager and a colleague. In addition, it seeks to help you to develop and improve a range of definable skills which are pivotal to successful management practice and to effective leadership in particular.

• MANAGING AND LEADING PEOPLE
This module focuses on the relationship between individual performance and organisational policies and practices. It looks at various aspects of recruitment and retention, of organisational culture, motivation and reward. It examines leadership and performance management and considers the changing role of the line manager. Finally, the module covers flexibility and change in the context of the organisation’s internal and external environments.

• MARKETING MANAGEMENT
Marketing management focuses on the practical application of marketing techniques and methods inside business organisations and the deployment of marketing resources and activities. This module explores the marketing planning process as well as a range of marketing concepts and debates. You will reflect on your own buying behaviour and how it is impacted by people and events around you. In addition to the skills and knowledge required to develop and implement innovative marketing solutions, you will learn how to ensure customer satisfaction and brand loyalty.

• INTERNATIONAL MARKETING
The increasing importance of international exchange and transactions means that many businesses, regardless of size, direct their attention to the international marketplace but this requires a different set of marketing skills than those required for domestic marketing. The international marketer faces numerous challenges including; cultural diversity, complex marketing environments, constant shifts in market requirements, newly emerging markets and difficult marketing mix decisions. This module explores a range of international marketing topics that will enable students to appreciate the involved and multifaceted nature of cross border marketing decisions and the important role of marketing strategies within international business.

• GLOBAL INTEGRATED MARKETING COMMUNICATIONS
This module aims to provide you with the confidence, knowledge and skills to effectively plan, execute and measure fully integrated marketing communication plans in different cultural contexts. On completion of the module you should be able to develop clear and compelling communication strategies targeted to a range of organisational stakeholders.

• CROSS-CULTURAL MANAGEMENT
Cross-cultural management is the study of management in a cross-cultural context. Its focus is on the influence of societal culture on managers and leaders and on their practice. This module looks at how cultural differences influence behaviour and communication and focuses on developing managers who are effective in cross-cultural environments. At the end of the modules, you will have a critical understanding of these influences and will be able to recognise the skills necessary to take advantage of a multicultural work environment.

• ENTERPRISE AND ENTREPRENEURSHIP
The future success of the national and global economy is largely dependent on a new generation of entrepreneurs and innovators developing new ideas and making them a reality. This module focuses on teaching the skills and knowledge required to successfully set up a business and equally the skills to drive innovation and change from within an organisation. Entrepreneurial qualities have never been more important or more in demand within existing companies and this module is designed to help you to develop these skills and make yourself a more valuable asset in the employment market.

• OPERATIONS MANAGEMENT
Operations management is the administration of business practices designed to establish the highest level of efficiency within an organisation. It focuses on the conversion of materials and labour into goods and services as effectively and efficiently as possible in order to maximise profit. This module focuses on the theory and practice behind the balancing of costs with revenue in order to achieve the highest possible operating profit.

• INTERNATIONAL BUSINESS ENVIRONMENT
This module examines strategic management within an international business context. It develops an understanding of corporate strategy and explains the dynamic of transnational corporations as players in an increasingly competitive global environment. The impact of foreign direct investment and the actions of global players as they seek to identify competitive advantage are considered.

• INTERNATIONAL TRADE
Walking into a supermarket and finding bananas and coffee from South America, wine from California and New Zealand and cocoa from Nigeria and Cameroon is a result of international trade. International trade allows countries to expand their markets for both goods and services that otherwise may not have been available domestically. As a result of international trade, the market contains greater competition, and therefore more competitive prices, which brings a cheaper product home to the consumer. This module studies the flow of goods and services across international boundaries from supply and demand factors to economic integration and policy variables.

• INTERNATIONAL HRM
International human resource management is the process of procuring, allocating, and effectively utilising human resources in a multinational corporation. If the multinational corporation is simply exporting its products, with only a few small offices in foreign locations, then the task of the international HR manager is relatively simple. However, in global firms, human resource managers must integrate human resource policies and practices across a number of subsidiaries in different countries so that overall corporate objectives can be achieved. This module focuses on the issues, strategies, developments and practices adopted by different organisations and applied in a range of different institutional contexts.

• FINANCIAL MANAGEMENT AND CONTROL
This module looks at the systems of internal measures put in place by those responsible for financial management. By managing risk, these measures seek to ensure that financial and other resources are used in regular, ethical, economical and effective ways that are to the benefit of the business and support its objectives. The module examines Financial Management and Control, the system which directs and controls the financial effects of budget user’s operations in a way that ensures that they support business success.

Work Opportunities:

Below are examples of potential career opportunities you could explore:
• Trainee Brand Manager.
• Trainee Advertising/Promotion Manager.
• Trainee Account Executive.
• Trainee Market Research Analyst
• Trainee Production Manager.
• Trainee Market planner

Progression

Learners completing this course can progress to:
• MSc Management with Marketing